I'm back from LDI
The Las Vegas Show
What an amazing weekend! The stars were all in line for me,
I got a seat on the plane with Melanie and Erica, two Dallas Cowboy
cheerleaders. Melanie is studying to be an engineer and Erica wants to be an
evangelical speaker. At the LDI Show held at the Las Vegas Convention Center
there were more lights and video walls than on the strip. It was overwhelming.
Now I had David Roberts with me and he was able to point out the little flaws
and limitations for each of the products and companies on the floor. Now I see
things completely different.
SGM
Then he took me by the SGM booth and right away I picked up
on the crowd’s interest in what was going on at this booth. They had a G-Spot
light on the floor shining up and one hanging from the ceiling shining down
with a P-2 and P-5 light shining up and G Series light shining down and water
running off of the hanging light, onto the grounded lights
.
.
Then David explained to me that the G-series (G-Spot and
G-Profile) lights were the only IP65 rated full motion lights on the market. He
went on to explain to me that these lights have internal humidity control
systems to keep the internal moisture levels at their optimum. Then he
explained that in the LED world they are making lights, more than just
illumination. These light fixtures can be programed to be softened, to change
color, warmth, pulse, flash, change colors and patterns while focusing and
framing.
AESON
There were video wall all over the Las Vegas Convention
Center and they all had amazing colors, images and patterns displayed on
everyone but David pointed out some with little pixel shadows of red, yellow
and blue on one companies display that gave its image a vibration effect and
not on purpose. There were big companies like GE, Panasonic, Abson and
Daktronics and a whole bunch Chinese manufactures there and all they had was
their run of the mill LED video walls for indoor, outdoor with pixel pitches
from 16mm down to .69mm. Then we got to the AESON booth. The first thing to
jump out at me was the 3D modules in front of the desk. Then they had the
transparent video walls on display. They were the only transparent and 3D video
wall in the hall. They had their magnetic, modules, the IP65 waterproof outdoor
product they made for Sea World, the aluminum alloy and the cast aluminum
frames on display with large walls from 2mm to 9mm pixel pitch of different
sizes and configuration. It wasn’t how this booth was set up or the images
displayed or how they were configured. Attendees were flocking to the AESON
booth because of their variety of products. Then they got to hear about the
really good part, their pricing, their service, quality and guarantee two years
and up to five on some products. On top of that they have their own trusses and
rigging.
The Man
The President and CEO of AESON is a real character. He was
wearing orange/pink tennis shoes, matching pants and pink poka-dotted shirt and
socks to match. He has accounting and clothier business background and he
explained how he has relationships in China with the product specific experts
who manufacture his product to his specifications. The first thing attendees
would ask when they walked up to him was “How much?” Then he would break it
down “Indoor or outdoor? What pixel pitch and lumen do you need? What are the
dimensions? Do you want DMX controlled…..etc” Then he would tell them his
pricing cringing almost as if he was worried about offending them and they
would be blown away. It wasn’t that he was the cheapest, compared to the
Chinese video wall products but with the guarantee and service the price
compared to Apson, Panasonic, GE and Daktronics is where the sweet spot is.
I brought him a ringer, someone who has been in the stadium
industry since before he graduated high school and he consults for venues
around the world and he knows who has what and how it’s all done and when
Michael Weiner got finished with him he spilled the beans. “I have to use the
company I rep for who sponsor these international events but they lease this
equipment for the event and pull their equipment out of there. I am looking for
legacy equipment and the company I rep for, just for these international events
is to cost prohibitive, the venues can’t afford it but they can yours with the
service and guarantees”.
Loaded for bear
I don’t know everything but I know who does and I know what
I’ve got with DX2!



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